Citing a study conducted by Morning Consult, more than 80 percent of small businesses in India and Brazil consider WhatsApp helps them communicate with customers and grow their business. Alongside delivering the features to enable corporate communication for small businesses, WhatsApp is in plans to mark some businesses as Confirmed Accounts over time. Further, there are metrics such as the number of messages read and WhatsApp Web support to let companies send and receive messages directly through a desktop. The app also has options to send greetings messages to new customers and set away messages when the companies are busy. It also provides smart messaging tools to let businesses use quick replies and give fast answers to frequently asked questions. Unlike the original WhatsApp app, the business-centric offering allows businesses to create their own profiles with information such as business description, email, or store addresses, and website.
Targeted at small businesses, the WhatsApp Business app allows companies to connect with their customers and be a part of the messaging platform that has over 1.3 billion users worldwide.
A version with similar features is also expected to be available for iOS devices in the coming future. It is compatible with devices running Android 4.0.3 and above. The WhatsApp Business app is now available for free download via Google Play in India. Interestingly, the app was initially tested in India and Brazil ahead of its public release. The new app, for small businesses, arrived first in a handful of markets, including Indonesia, Italy, Mexico, the UK, and the US, on Friday. Facebook-owned WhatsApp announced the plans to kick off its WhatsApp for Business initiative back in September last year and launched a pilot by partnering with companies such as BookMyShow, Netflix, and MakeMyTrip. The standalone app offers a simple tool for small businesses to let them communicate with their clients and customers in an easy way. Just days after its initial rollout, the WhatsApp Business app has now debuted in India.
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